Life-proof. Seoul-designed. Eye-obsessed.

Asian woman with heavy under-eye tightliner

The Only Liner Your Waterline Will Love.

7.4 pH balanced | wax-free | gland-friendly.

Hi! I’m Elaine, and I founded balançé on a simple premise:

You shouldn’t have to sacrifice your eye health just to get the perfect eyeliner look.
Growing up as a competitive ballet dancer, I spent years caking on layers of heavy makeup. My sensitive eyes suffered constant redness, styes, and irritation because I had no choice: The "high-performance" liners that held up through sweaty rehearsals were pore-clogging and toxic, while the "clean" ones just melted down my cheeks.
But now, as a pre-optometry student learning about Meibomian Glands, the tiny oil factories in your lids that keep your eyes healthy, I've discovered a staggering truth: 54 million American women are regularly applying suffocating toxins to the most delicate part of their anatomy.

So, I went to Seoul to research and build the solution.

balançé is the bridge between reliable beauty and medical-grade quality. We've combined advanced Korean bio-polymer technology with ocular science to create a wax-free, sensitive-skin-rescuing liner. It's built to survive late nights and busy schedules without compromising your eye health.

The perfect fit

Crafted in careful collaboration with ocular experts, late-night legends, and elite athletes.

Finally, a clinic-grade formula that actually looks cute on your vanity.

Pre-order

balançé

made with unconditional love (and science) ♡

Our Debut Duo...

tahitian pearl

Launching Autumn 2026